Oregon Skier Profile and Economic Impact Analysis.
This report presents an analysis of the economic impacts of the Oregon ski industry for the 2010-11 season. The results are based on a survey of 874 skiers/snowboarders at Oregon ski areas during the 2011-12 ski season. The survey gathered a broad range of data, including participation patterns, shopping patterns, on-mountain and off-mountain expenditures, and ski vacations. ECONorthwest completed the economic impact analysis using the IMPLAN model.
A report of this kind has not been completed since 1989. The Community Planning Workshop’s Oregon Skier Profile: 1988-89 Season estimated the industry generated $152 million in direct economic impact with about 1.5 million skier visits. This amount would be the about $282 million in 2012 dollars. With 2010-11 skier visits in Oregon reaching 1.9 million, CPW estimates the ski industry generates $311 million in direct economic impact and a total economic impact of $482 million.
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